date:Aug 01, 2013
ading conditions and continued price deflation as we have reinvigorated our product, price and promotional offers, said Julie Coates, Director of BIG W. Our brand campaign Everyones a Winner with Australias Lowest Prices Cha-Ching! and the introduction of our BIG W brand ambassador, Eric Stonestreet, during the fourth quarter have resonated well with customers.
Hotels
Hotel sales for the year were $1.5 billion, an increase of 22 per cent on the previous year or 19.7 per cent adjusted. Sales f