date:Aug 01, 2013
an be important and where it is, for example Melton Mowbray pies, we compare by origin too. Where it isnt a key factor for customers, we dont let it stand in the way of making a common-sense comparison, he added.
Commenting on the ASA's decision, a spokesman from Sainsbury's said, We understand the ASA has not upheld our challenge but we think customers would not agree with Tesco's position that provenance and ethics play little or no part in customers' buying decisions.