Price match war intensifies between Tesco & Sainsbury's
date:Aug 01, 2013
le proposition.

He added, It is very simple, but it is very powerful. It tells customers they dont need to worry about price because weve got it covered. We didnt think it was fair that only in-store shoppers benefited either, so we introduced it for online customers too.

A massive amount of work goes into making the comparisons, down to the quality of the individual ingredients, to make sure we make common-sense comparisons customers would see as fair and meaningful. The origin of a product c
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