date:Aug 01, 2013
ode, the ASA concluded.
Tesco said that based on the findings of its own research, provenance of ingredients was not a key factor for their consumers on certain products, which was the case with those two particular products.
Commenting on the ASA's finding that Tesco's ad was not in breach of the CAP code, Tesco's UK marketing director David Wood wrote today on the retailer's 'Talking Shop' blog, We are delighted because we know how good Price Promise is for customers. Price Promise is a simp