date:Aug 01, 2013
non-price elements of own label products had not been taken into account or given sufficient weighting by Tesco when identifying matches for the comparison'.
While we noted Sainsbury's concerns, in the context of an ad which explained clearly the basis of Tesco's price comparison, we concluded the claim You won't lose out on big brands, own-label or fresh food had been substantiated and was not misleading. In addition, we concluded the basis of the comparison was clear and did not breach the C