date:Aug 01, 2013
aign comes the same day as a ruling from the UK's Advertising Standards Authority (ASA), which confirmed that it has rejected a complaint from Sainsbury's on an earlier Tesco Price Match campaign.
According to the ASA, Sainsbury's complaint centered on the fact that some of the products highlighted by Tesco in the Price Match campaign ad 'were not comparable and furthermore considered that the basis of the price match policy had not been made clear'.
Crucially, Sainsbury's were 'concerned that