date:Aug 01, 2013
r the new Sainsbury's 'Same price, different values' ads states, Now that most of the big supermarket chains claim to be matching prices, you might be forgiven for thinking there's no real difference between them.
But take the two loose bananas above. One's from Sainsbury's. It's Fairtrade - which means a fair deal for the producers, irrespective of market forces.
The other's from Tesco. It isn't. They cost exactly the same. But that's where the similarity ends.
The launch of Sainsbury's camp