date:Aug 01, 2013
UK retailer Sainsbury's has upped its attack on Tesco's price matching scheme 'Price Promise' with a new press campaign, launching today, 31 July, which aims to highlight the transparency of its own 'Brand Match' campaign.
The newspaper ads claim that Sainsbury's Brand Match campaign makes clearer and fairer price comparisons than Tesco's and comes just days after Sainsbury's commercial director wrote a slamming commentary of Tesco's Price Promise scheme on the Sainsbury's website.
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