date:Jul 31, 2013
e price, different values print advertising campaign across national media.
If there's one big lesson that we should all have learned from the horsemeat scandal, it's that customers care deeply about where their food comes from and how it is produced, said Mike Coupe, Sainsbury's commercial director.
Unlike Tesco and Asda, Sainsbury's was not implicated in the horsemeat scandal. None of its products testing positive for equine DNA.
The advertising spat is the latest in a long list of disputes