date:Jul 31, 2013
and matching products and had compared on the basis of them meeting the same need.
Tesco's UK marketing director, David Wood, said the ASA's verdict vindicated the retailer's decision to go the extra mile for customers and offer a price-matching scheme based on a full basket of shopping.
CAMPAIGN OF ITS OWN
Sainsbury's, whose Brand Match scheme compares the prices of branded products only, said it had yet to decide whether to appeal the ASA ruling.
Its immediate reaction was to launch a Sam