date:Jul 31, 2013
t product attributes such as provenance and ethics.
It argued that comparing products such as Tesco's non-Fairtrade bananas with Sainsbury's Fairtrade bananas or Tesco's Everyday Value ham, which is produced in the European Union, with Sainsbury's basics ham, which is British, was unfair.
The ASA ruled, While we acknowledged there would be differences in animal welfare and country of origin for the ingredients, we were satisfied that Tesco had taken those elements into account when identifying