date:Jul 31, 2013
Britain's supermarkets, despite their focus on essential goods, are battling intensely for market share as the economy has been sluggish. Advertising is a major battleground.
The Advertising Standards Authority (ASA) said on Wednesday it had decided not to uphold Sainsbury's challenge to Tesco's Price Promise campaign.
Tesco launched Price Promise in March, comparing the overall cost of a basket of its branded, own-label and fresh food against the same or equivalent products from Sainsbury's,