date:Jul 30, 2013
in the $8 billion premium single-cup category with the recent announcement of a long-term partnership agreement with Green Mountain Coffee Roasters to add more K-cup s.k.u.s (stock-keeping units). The companys share of K-cup dollar sales in U.S. food, drug and mass channels reached an all-time high in the quarter at nearly 15%, and its sales growth of 51% outpaced the overall category growth of 46%, the company said.
A number of fantastic things all came together in that quarter to contribute t