Campbell continues to reformulate its soup business
date:Jul 30, 2013
the names to broaden the appeal, adding a new variety and well build out in the use of innovative marketing techniques to attract new consumers to this line.

Campbell also has plans to grow its condensed soup business in fiscal 2014. It will add new varieties to its Healthy Request line and add additional soups designed to appeal to children.

Soup is a growth business, Mr. Alexander said. Do not let anyone tell you otherwise. When soup is done properly, it delivers fantastic taste, great vari
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