Campbell continues to reformulate its soup business
date:Jul 30, 2013
eir authentic flavors and innovating packaging, he said. The product ranges realized strong repeat rates but needs a booster trial, and well deliver that next year.

One interesting thing weve learned is that the distinctive variety names which were designed to communicate the adventurous flavor combinations of these products, had the unintended effect of discouraging some consumers who werent prepared for quite as much taste adventure that they feared these soups might offer. So were shortening
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