date:Jul 29, 2013
company was in essence addressing the murkiness of the word with the settlement.
This company is basically surrendering the use of the offensive, deceptive marketing term, Simon said.
One of the lawsuits against PepsiCo noted that the company cultivates a healthy and socially conscious image to boost sales of the drinks, which typically cost around $4 a bottle. It noted that PepsiCo knew its target market would be willing to pay more for natural drinks that are 100 percent juice and free of g