date:Jul 29, 2013
She said Pepperidge plans to continue to reach out to the Hispanic market in other product lines as well, including in the base Goldfish Crackers brand, where the company has added Queso Fiesta and Kick-It-Up a Nacho varieties.
We expect these ethnic-inspired flavors to appeal to a broad range of consumers, not just Latinos, she said. In some regions of the country with a higher Hispanic population, Pepperidge plans to roll out Spanish language print and point-of-sale merchandising. All the ne