date:Jul 29, 2013
esult of carefully focused investment in three areas: refreshing our core range, evolving our leading brand, Milano, and launching innovation designed to attract new consumers to the category.
Keying the turnaround was the introduction of the Dessert Shop range of soft dessert-inspired cookies as a limited-edition seasonal offering.
The consumer response has been so enthusiastic that we introduced year-round varieties in fiscal 13, starting with strawberry cheesecake and dark chocolate cheesec