date:Jul 29, 2013
past year, Swirl has performed very strongly, she said. Volume is up 11% and household penetration has increased three points. Importantly, these gains have expanded our reach in younger families with children.
Traditionally, Swirl has appealed to older consumers so we are innovating to broaden its appeal and attract younger consumers to the range. This year, we launched the first non-cinnamon-flavored Swirl breads: strawberry banana and blueberry. These were limited-edition seasonal offerings