date:Jul 29, 2013
rn the beverages business around and prove the integrated model does more than simply subsidize ongoing weakness in (North America) beverages.
Earlier this year, PepsiCo announced its Hybrid Everyday Value pricing architecture to address inconsistent pricing within beverages and long-term negative implications of a strategy supported by heavy promotions, Ms. Herzog wrote. While we generally are in favor of this strategy, which likely contributed to the 3% net pricing growth in PepsiCo Americas