date:Jul 29, 2013
half of Morrisons.
According to Morrisons, the acquisition will help Morrisons to offer 'improved quality and consistency', as well as allowing the retailer to take greater control of the bananas' maturity. 'Controlling the process will allow Morrisons to ripen the fruit slower, meaning it is sweeter and lasts longer in the home', the retailer said.
Bananas are the most popular fruit in the UK so it makes sense for Morrisons to apply its unique approach to food production to simplify the suppl