date:Jul 26, 2013
progress in refreshments was boosted by recent tea launches.
Spreads, however, delivered frustration from what Mr. Polman explained as self-inflicted challenges.
It is about staying price competitive, he said. It is about getting the right taste. And it is about the perceived naturalness of our products. That is the way to unlock the growth in this category, and that is also the way that the growth is merited in this category as the healthy alternative to butter. It will take time, but we hav