date:Jul 26, 2013
Ahold's online consumer goods banner bol.com has launched a temporary virtual store at Rotterdam Centraal metro station in collaboration with Rotterdam's public transport company RET and Shop2Mobi.
The 18-metre wall at Rotterdam Centraal metro station showcases 33 bol.com summer products, including nail polish, an e-reader, a travel hammock and an inflatable swimming pool.
Customers can order and pay for items directly by scanning QR codes next to products. An augmented reality app utilising