date:Jun 22, 2012
o.
But Dave McCarthy of Investec added:Morrisons' management clearly thinks vertical integration is the thing to do, it allows Morrisons to be differentiated and react quicker, and it is not paying someone else a margin.
Shore Capital had today downgraded its recommendation on Morrisons shares from hold to sell, saying that its trading performance and loss of market share was causing it growing concerns.
Negative volumes
It said:For any retailer negative volumes are a cause for concern becau