date:Jun 22, 2012
sivity and can be used to strategic and tactical advantage, as you can choose to promote a category when no-one else is. However, in an adverse climate it is a double negative.
While Morrisons' supermarket competitors can demand that suppliers become more efficient or reduce prices, there is no quick fix for Morrisons. It can only look at improving its own efficiency, he said.
Tough it out
The consumer is in a difficult space at the moment. Morrisons has got to tough it out, it is between a r