date:Jun 22, 2012
ecome too mainstream.
Unilever
Unilever, meanwhile, is set to launch its first corporate brand campaign to complement its Sustainable Living Plan. The firm's chief marketing officer said he wants the brand to be a quality mark for sustainability.
Head of sustainability at the British Retail Consortium (BRC) Catherine Pazderka says certification has provided consumers with assurance, but there is ahuge auditing business that has evolved with that and food manufacturers would probably agree tha