date:Jul 24, 2013
ined complaints from some viewers who said it was not clear that all the activities depicted were required to use up the energy from the beverage.
The ASA said it understood that the advertisements message had intended to convey that the combined activities would burn 139 calories, because we did not consider that that was sufficiently clear to some viewers, we concluded the ad was likely to mislead.
Complaints against a longer 120 second advertisement, in which a voiceover describes Coca-Cola