Coke launches anti-obesity campaign in Australia, but ‘be healthy’ Coke ad banned in UK
date:Jul 24, 2013
jor networks across Australia. The announcement addressed the issue of obesity and the actions the Company will take. It also highlighted that all kilojoules count in managing weight, including those in Coca-Cola.

The announcement will be supported by advertising in print and online media.

Overcoming obesity will take action from all stakeholders working together, including Coca-Cola, said Phil Roberts, Commercial and Franchise Director of Coca-Cola South Pacific.

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