date:Jul 24, 2013
content drinks lose to still drinks
In Russia still drinks have traditionally had a much lower share of the market than higher juice content drinks. However, the tables are starting to turn with 100% juice drinks falling out of favour. Consumption in 2012 reached at its lowest in 10 years. The larger nectars market has held up better than juice, but has also experienced a downturn over the last 3 years.
The key reason for the fall in volume of juice and nectars, and the rise in sales of still