date:Jul 23, 2013
yst Bill Pecoriello said a global roll out seemed likely because it would also preempt PepsiCo's sweetener innovation.
'A healthy dose of skepticism as to the long-term success potential is warranted, given past introductions,' he added.
There has been a recent wave of mid-calorie sodas such as Pepsi Next and Dr Pepper 10, but they have not maintained market share, Pecoriello said.
Coke and Pepsi have been using stevia, a plant native to Paraguay, in drinks for years, but mostly in noncarbona