date:Jul 23, 2013
If your product has a bad rap, haunted by the sugary specter of obesity, then why not just make it healthier? Thats just what the makers of 7-UP did back in 2009, when the beverage company launched a new line of the soda with an added antioxidant. Fruits and berries were splashed across the cans, and the ad copy pitched a healthier soda to consumers: Theres never been a more delicious way to cherry pick your antioxidant.
Except this is soda were talking aboutan inherently unhealthy beverage. An