date:Jul 22, 2013
at does build customer loyalty. But it is hard to say that there is a direct correlation between removing G.M.O.s and people paying more or visiting more.
The 20-year-old company also recently launched vegetarian Sofritas, non-bioengineered seasoned and shredded tofu, in California markets.
We are pleased with Sofritas, both in terms of the taste and how they are being received by customers, Mr. Ells said. As of now, Sofritas account for between 4% and 5% of our product mix in California. Tha