date:Jul 22, 2013
Tesco has unveiled the details of its new 'Love Every Mouthful' marketing campaign, which will air on UK television on Sunday 21 July.
Tesco's new fresh produce-focused campaigncomes just months after its involvement in the horse meat scandal, in which the retailer was revealed to be selling burgers containing traces of equine DNA.
However, it is believed that the 'Love Every Mouthful' proposal was in the pipeline prior to the horse meat revelations.
The campaign, which was created by W + K's