date:Jul 19, 2013
increased by 123% and the retailer is currently offering all Waitrose ice cream tubs at half price, including its new offering from celebrity chef Heston Blumenthal, 'Heston from Waitrose Salted Caramel Popcorn Ice Cream'.
The TV ad for the new ice cream product, which takes its inspiration from classic cinema fare options, aired last night at 7.15pm on ITV1 in the UK.
According to Waitrose marketing director, Rupert Thomas, The quirky feel weve created is a departure from our usual style of a