date:Jul 19, 2013
Waitrose has recorded its highest frozen food sales on record in a normal week (i.e., outside Christmas and Easter) due to the long spell of hot UK weather.
Overall frozen food sales at the retailer are up 34%, with frozen burgers up 70% and frozen fruit sales up 50%.
Italian style ice cream products have proved particularly popular for the retailer, with a 200% increase in sales. Frozen torte sales have jumped 125%, while ice lolly sales have increased by 310%.
Ordinary ice cream sales have