date:Jul 18, 2013
ls like The Unknown Idol and Rhumsfeld's Painkiller.
International Beverage USA president Patrick Graney said spiced rum is a hot category right now, making BlackMask an exciting addition to their US portfolio.
It's also the first rum brand to have a Chai offering, which is a flavor consumers demand, Graney added.
We think it will resonate with the target market as a fun brand with a big personality and a bit of adventure.
BlackMask is available at specialty retailers in Southern California