How to build a new brand in sports nutrition: The genesis of Herbalife24
date:Jun 22, 2012
te or hardcore jogger - and a pleasant low-cal alternative to a sugary sports drink for the rest of us

Clean labels

Finally, all the products are tested for banned substances and are free from artificial colors, flavors and sweeteners, he says.

Launched in the US last May, Herbalife24 was rolled out to Europe in September 2011 andis now sold in 20 countries, says Heiss, who argues it is also helping Herbalife appeal to a new, younger, generation of distributors and customers beyond its core w
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