How to build a new brand in sports nutrition: The genesis of Herbalife24
date:Jun 22, 2012
ent back to the primary literature

While the ingredients in Herbalife24 are not especially unusual, this does not mean it is a me too range, stresses Heiss.

What is special is the science behind the formulations.We went back to the primary literature and spent six months researching exactly what is the right amount of L-glutamine to use in a recovery product? What precise combination of fast and slow release carbs or fast (whey) and slow (casein) digesting proteins should we use and why?

Take
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