How to build a new brand in sports nutrition: The genesis of Herbalife24
date:Jun 22, 2012
post-workout model and develop a complete product line offering 24-hour nutrition based on the latest science.

Beyond the traditional pre-, during and post-workout model

Instead of making a one-size-fits-all recovery product, for example, Herbalife24 has two post-workout products.

One (Rebuild Endurance) is tailored to help athletes recover after aerobically demanding workouts and another (Rebuild Strength) is tailored to speed up recovery after a heavy session in the gym pumping iron.

We w
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