How to build a new brand in sports nutrition: The genesis of Herbalife24
date:Jun 22, 2012
We went for a more sophisticated look. We wanted to appeal to everyone from the professional athlete to the office worker that goes to the gym once a week.

Mix and match

While the former will have different nutritional needs to the latter, both can benefit from Herbalife24 products, insists Heiss, who is director, sports and fitness, worldwide product marketing at LA-based Herbalife anda former category II competitive cyclist.

It's a customizable range, so you can use the products that fit
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