date:Jul 18, 2013
rganic in the context of food and drink refers to agricultural products which have been farmed according to certain practices.
The ACCC said water is not an agricultural product, and cannot benefit from such practices so it is not appropriate to use organic to describe it.
The ACCCs Compliance and Enforcement Policy lists credence claims (claims that consumers cannot easily verify for themselves) as a new priority area. While in this case there was no indication that consumers paid higher pric