date:Jul 18, 2013
t rejected claims from a number of manufacturers that the word organic was not a representation but part of the brand name.
Manufacturers cannot hide misleading claims in their brand names, Ms Rickard said.
The manufacturers identified have already begun supplying bottles with amended labels. The ACCC said it expects that organic claims will soon have largely disappeared from the labels of bottled water at retail outlets.
Consumers who see other brands of bottled water featuring organic claim