ACCC directs water companies to remove ‘organic’ claims
date:Jul 18, 2013
that they are only used correctly, Ms Rickard said.

The ACCC said consumers were increasingly making purchasing decisions that value the types of claims that directly affect the integrity of the product, such as where or how something was made, grown or produced.

Organic standards acknowledge that water cannot be organic. Any claim that particular water is organic would therefore be misleading or deceptive, Ms Rickard said.

Cant hide misleading claims in brand names says ACCC

The ACCC said i
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