date:Jul 18, 2013
have been renamed and new bottles are making their way on to the market.
Credence claims, which represent that a product possesses a premium attribute, are a priority for the ACCC, said Delia Rickard, ACCC Deputy Chair. Particularly those in the food and beverage industry with the potential to influence consumers and disadvantage competitors, she said.
Credence claims such as organic can be used to justify higher prices and create a competitive advantage for the user. As such it is essential