date:Jul 18, 2013
g well ahead of the market average. Together, these retailers now account for 11.5% of the grocery market, 3.2 percentage points more than they did this time four years ago. This trend has cut deeply into the available market share for the bigger retailers who are now having to compete for a contracting middle ground.
The latest price matching promotions from retailers have reduced the amount consumers are shopping around, with many people feeling that they can get the same prices at different