date:Jul 18, 2013
now accounts for 4.8% of the market.
Among the big four supermarkets, only Sainsburys has managed to not lose share in the past year with year-on-year growth of 3.8%. Although Morrisons is continuing to lose market share, the retailers sales growth has shown progressive improvement during 2013 rising from the low of -1.7% in January to the current figure of 1.8%.
Edward Garner, director at Kantar Worldpanel, said: Waitrose, Aldi and Lidl have all been hugely successful in recent years, growin