Barilla moves away from private label bakery as Lieken goes on the block
date:Jun 22, 2012
its bakery business in Italy and other key European branded markets,he said.

Industry consolidation

Barilla said that the private label bakery industry was undergoing consolidation due to the current economic environment.

Liekens assets are likely to be of greater value to a new owner who could better position the business to participate in that consolidation,said Barilla.

Last month, CSM put its bakery supplies business up for sale after also noticing a shift from traditional artisan bakery
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