date:Jun 22, 2012
Aside from a few ambient product lines, the majority of the products are long shelf-life frozen savoury and sweet baked goods, marketing manager Ofer Eliav told FoodNavigator during a tour of Israel's food and drink companies. Products include breads, burger buns, baguettes and bagels, puff pastries and yeast pastries, pound cakes and cookies.
Eliav claimed the firm's productswhen thawed out still retained a crispy, fresh texture, rather than becoming soggy, although he admitted it was better