date:Jun 22, 2012
ing gap.
Meanwhile, Pepsi itself was being reconfigured via the Live for Now campaign begun in April, to take Pepsi backto what it felt like in the days when we were growing the business and feeling good about it, Carey said, with a focus on youth, sports and music.
Taking Pepsi to the NEXT level
Pepsis single-serve business was up in the year to June 3, he said noting that this was a good indicator of brand health, given that the channel was less affected by promotional price changes or ho