date:Jun 22, 2012
up and running in Q3 ahead of a bigger roll-out for these pack sizes in 2013.
We're looking at interesting value packs - so the consumer isn't looking at the same old 12 or 24-pack at predictable prices. These are new and different types of package that are not so predictable on price but bring value: Multipack PET products, a 7.5oz little can of Pepsi, even glass.
This gives you an opportunity to play the margin mix game, and the retailer and us make more money out of these packages. The bee